Photoshoot

The Heart of Coney Island, Luna Park, is constantly innovating and expanding its cityscape amusements. It is important that the park's media library stay fresh and up to date with the ever-changing park. I have directed more than 6 photoshoots for Luna Park.

 

Before the shoot day, I scout and select talent with the help of my team. I create mood boards and a shot schedule. These preparations are crucial to getting the content we need efficiently. In most of the photoshoots, we capture a variety of subjects; games, food, retail, rides, and atmosphere shots. Once the photo shoot is over the final results are used for collateral, advertisements, social media, the website, and more. Sometimes I do not know what gives me more adrenaline; rollercoasters or photoshoot days.

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Photographer Jim McDonnell​

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