Advertising

Multi-Channel Marketing Campaign

We knew we needed a bold campaign to represent the park.

Narrowing down several words that make you think Luna Park in Coney Island including Thrills, Fun, Beach, Summer, Memories & more.

There were 3 installments of the campaign to progress with the change of the seasons: Summer, Halloween, and Winter Holiday. This brought exciting challenges on how to integrate a new theme into an existing concept. I provided creative direction throughout the campaign. The campaign saw various formats such as Park Brochures, In-Park Advertisements, Social/Digital Ads, MTA Subway and Bus Ads, and more.

Creative Direction & Creative Project Management: Myself

Creative Agency: Caratti e Poletto