Marketing Campaign

The "My Kind of Fun" Campaign was the visual storytelling of the various cast of characters that visit Luna Park.

 

It was fascinating to develop each character's voice from their must-do's at Luna Park; such as their favorite rides and amusement park treats. There were 4 installments of the campaign to progress with the change of the seasons: Spring, Summer, Halloween, and Winter Holiday. This brought exciting challenges on how to integrate a new theme into an existing concept. I provided creative direction throughout the campaign. The campaign saw various formats such as Park Brochures, In-Park Advertisements, Digital Ads, MTA Subway and Bus Ads, and more.

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Sketches, Creative Direction, Photo Assets: Myself

 

Creative Agency: Caratti e Poletto